About

Built by someone who compresses complexity for a living.

SME Baseline isn't Dr Dennis Price's first structured framework — it's the one built specifically for the number that follows an SME owner around for years: what the business is actually worth.

Dr Dennis Price

MBL, DComm · Kiama, NSW

Dennis's background is in taking domains that are usually explained in vague, meta terms and turning them into named, diagrammable frameworks that a practitioner can actually run — the same instinct behind his other structured methods for business diagnosis and strategy work.

Valuation had the same problem as everything else he'd worked on: most indicative tools hand over a single number and ask you to trust it. SME Baseline applies that same discipline — name every input, show every step, grade every assumption — to the one figure an SME owner cares most about.

It's built to be operated by the advisers who already hold the client relationship — accountants, advisers, brokers — not to replace them.

For the adviser who already has the client relationship.

SME Baseline is built for accountants, advisers, brokers and consultants — not directly for business owners. You keep the relationship, the brand, and the fee structure; SME Baseline supplies the calibrated model and the working behind every figure.