Whose Agent Is It? The Race to Own Your Customer
Personal AI agents are the next place the middleman will live. Who wins the race to your customer, and the one question to ask about whose side the agent is on.
The Middleman Always Comes Back
Every wave of disintermediation promises to cut out the middleman. From 1960s banks to the Sears catalogue, he never dies. He just moves house.
Amazon Didn't Kill the Middleman. It Became Him.
The web promised every producer a direct line to every customer. We got Amazon instead, and the retailer at the bottom of the stack still pays to be found.
The Recipe for Success Was Never Hidden
There's no secret to building a business people will pay for — just six ordinary ingredients, done in order, over and over. Dennis walks through the recipe: fit for purpose, real demand, willingness to pay, reach, a compelling offer, and profitable execution.
No Way Around It, Just Power Through
Dennis breaks down why "just push through" is bad advice for business obstacles — there's no tunnel through the mountain, only the unglamorous work of building a product worth buying, reaching the right people, and doing it profitably.
A message from your AI agent: be careful what you ask
What we can learn from AI Agents about the power of mission
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