65% Margin on a Product Nobody Buys Is Not a Win
Sixty five percent margin on eleven units is not a good product. It is money sitting on a shelf collecting dust and pretending to be an asset.
He Knew Labour to the Cent. He Had No Idea It Was Killing Him
A benchmark doesn’t tell you anything you couldn’t have calculated yourself. It tells you what your own calculation actually means.
“Around Ninety Something Percent” Just Cost Him the Deal
A buyer cannot price what you cannot measure, so they price the uncertainty instead, and uncertainty is always priced against you.
Your Revenue Chart Is a Vanity Metric. Your Bank Account Knows It.
Revenue is the number that impresses the in-laws at Christmas lunch. On its own it is close to meaningless. You can grow it and go broke doing it. Discount hard enough and the sale costs more than the stock.
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