The Middleman Always Comes Back
Every wave of disintermediation promises to cut out the middleman. From 1960s banks to the Sears catalogue, he never dies. He just moves house.
Amazon Didn't Kill the Middleman. It Became Him.
The web promised every producer a direct line to every customer. We got Amazon instead, and the retailer at the bottom of the stack still pays to be found.
STAY IN TOUCH
