Whose Agent Is It? The Race to Own Your Customer
Personal AI agents are the next place the middleman will live. Who wins the race to your customer, and the one question to ask about whose side the agent is on.
The Middleman Always Comes Back
Every wave of disintermediation promises to cut out the middleman. From 1960s banks to the Sears catalogue, he never dies. He just moves house.
Amazon Didn't Kill the Middleman. It Became Him.
The web promised every producer a direct line to every customer. We got Amazon instead, and the retailer at the bottom of the stack still pays to be found.
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