Before you spend the next dollar chasing the AI hype cycle, get a clear baseline on your margins, your operational capacity, and what your business is genuinely worth today. That baseline is the number you hold every vendor to
Research on how people trace responsibility through spreading events (Kardos and Lickel, 2026) found that most of us stop tracing origin at roughly the second step back, then treat that as the beginning. Not the true cause - just deep enough
The reason a business rarely lasts a century is a particular human condition - The Striver's Curse
Revenue is the number that impresses the in-laws at Christmas lunch. On its own it is close to meaningless. You can grow it and go broke doing it. Discount hard enough and the sale costs more than the stock.
